Project Process

Objective:

Create visually striking content that captures the spirit of the new Jack Chestnut Boot—an all-terrain, comfortable product designed for style and performance.

‍

Challenge:

With just over one week to complete the project, we needed to adapt quickly. Given the short turnaround time, instead of producing a complex 3D animation, we opted for a more efficient approach: live product shooting combined with animation overlays.

‍

Our Creative Process:

1. Storyboard Development:
   • We crafted a visual storyboard that aligned with the product’s brand identity, focusing on rugged, all-terrain aesthetics.
   • The storyboard was shared with the client for feedback and approval, ensuring we captured their vision.
2. Boot Shoot in the Studio:
   • To avoid time-consuming 3D modelling & rendering, we shot the product in our studio, capturing a 360 degree rotation of the boot.
3. Animation & Post-Production:
   • Once the storyboard was approved, our team added subtle animation elements to the live footage, enhancing the visual experience without overpowering the product's details.

The Results:

The final animation now lives across FOM’s social media channels and website, beautifully integrating with their brand story. This project not only highlights the Jack Chestnut Boot but also builds a strong narrative around its all-terrain functionality.

• Increased Engagement: Content shared across social platforms.
• Seamless Integration: The video aligns perfectly with FOM’s visual style, inspiring interaction and engagement.

View Video on their Instagram account: https://www.instagram.com/reel/C8Zp425NINO/

Visit Freedom of Movement:

Check out more from FOM at freedomofmovement.com

‍